As if navigating the politically treacherous waters of a storied institution weren't enough, all of our clients had some form of artistic training and a critical eye for design. With that in mind, we created a flexible identity system that could grow with the school over time. Communicators could shed elements as they became dated, and replace them with fresh versions to stay current. Pratt's marketers have not only embraced the new system, they've made it their own — playing an active role as the brand continues to evolve.

Created while at Ologie.

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BRAND IDENTITY   |   CONCEPTING   |   DESIGN   |   WEB