As part of our rebranding effort with Saint Joseph Regional Medical Center, we were tasked with producing a number of regional television spots. The goal, aside from introducing the new visual and verbal language, was to connect with the local audience and raise awareness of the advanced technological capabilities of the hospital system. By focusing on the work ethic of the area and showcasing the tangible benefits of the technology, we were able make meaningful strides in overall awareness and perception.

Created while at Ologie.

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ART DIRECTION   |   CONCEPTING   |   KEY GRIP   |   LOCATION SCOUTING