The collateral needs of a young brewery are vast and never-ending. Flyers, ads, growler tags, coupons, stickers, buttons, apparel, posters — there's always something new. We knew this going in, and developed a flexible brand to help accommodate the variety of needs. We ended up with a very open-ended color palette, a laid back voice, and a large suite of typefaces that allow enough freedom to make pieces feel different, but enough continuity to make a cohesive whole.
ART DIRECTION | BRAND IDENTITY | PRINT | WRITING