We worked together with California Lutheran University to create a series of pre-roll spots that could be geographically targeted at those they needed to reach most: locals with no perception of the school. Knowing that pre-rolls are easy to gloss over or skip, we wanted to create something enticing right off the bat. The almost dreamlike scenes of the children with adult voiceovers grab the viewer's attention, while the messaging drives home the campaign theme, that the purpose you discover at Cal Lutheran can change your perspective, on your future and your past.

Created while at Ologie.

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ART DIRECTION   |   CONCEPTING   |   KEY GRIP   |   LOCATION SCOUTING